Magazine adverts- Noah and the Whale

This is a magazine advert for the digipak 'The First Days of Spring' by Noah an the Whale.
Noah and the Whale fits in with our genre as it is indie folk.
It fits in with their target audience due to the colouring and the set of the image - it shows the group in nature with natural lighting (which fits in with the folk genre).
It also has a review from another magazine/newspaper/critic that has given it 4 stars: this is to show the audience how great it is and make them want it even more.
It also says what the digipak includes (CD, deluxe edition CD/DVD and a new and popular song) - this is to show the target audience all the things they can get with it and it will make them want it more as it includes a popular song.