Digipak advert - Mumford And Sons

This is an advert for the album Sigh No More by Mumford and Sons.
It fits in with our chosen genre as it is also folk.
This advertisement appeals to their target audience as it is has the Mumford and Sons logo in bold which will standout to fans of the group.
It also has a black background so that the images and writing stand outmore.
The images fit in with the genre of folk as it shows the band members in a natural environment with their instruments. Another part of the images that itsin with the folk genre is the natural lighting.
It will also appeal to the target audience a it shows previous ppular songs by the artists.