Don Broco are an alternative rock band formed in Bedford.
The theme for the song seems to be sex. It is about cockiness and how a guy may use a girl as an object (especially when they are famous). This is represented by the lyrics of the song and the performance of the band - especially the lead singer (Rob Damiani) and how they treat the girls within the video.
The costumes also reflect this theme, as the band are wearing smart and formal wear (smart suits and then formal casual wear) while the girls are dressed in tight trousers with white vests.
Positioning in certain shots placing one band member with several females - this makes it seem like they are his spoils rather than independent people.
The editing includes a lot of wipe transitions which may have been used to make you feel like each member is pushing the other one out of the way to show who is the most important, to show who is the best.
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